Music Partnerships
Music Partnerships
Music Partnerships
Connecting Talent, Brands and Fans.
We bring them together in the maelstrom of the
live event to deliver meaningful engagement.
That feeling of bass line in your ribcage, the pound of your heart to the kick drum, the involuntary blink with every snap of the snare.
An adrenaline hit, an endorphin rush, a heightening of the senses and, just sometimes, a stirring of the soul.
Generation Live is all about harnessing those moments and the opportunity for your brand to be at the heart of the experience. To be there, communicating to an audience, at the exact moment they most want to listen.
Proud to partner with Generation Live and see our spot run throughout the Imagine Dragons Mercury World Tour!
Seeing the euphoric fans react to our spots multiple times per night was beyond impactful. Gen Live’s simple process is a joy to work with.
Positioning our content at the heart of the experience, perfectly aligns our brand with the band and their fans.
Just wanted to say a big THANK YOU for this incredible opportunity to be part of the Dua concert tour in Australia. We appreciate the patience, understanding and the extra 2 tickets Hayley miraculously secured. The team, influencers and our global teams were extremely happy!
The show was AMAZING! Thank you so much for organising tickets for the team, makes such a difference seeing the ads live in action. Really impactful!
Proud to partner with Generation Live and see our spot run throughout the Imagine Dragons Mercury World Tour!
Seeing the euphoric fans react to our spots multiple times per night was beyond impactful. Gen Live’s simple process is a joy to work with.
Positioning our content at the heart of the experience, perfectly aligns our brand with the band and their fans.
Just wanted to say a big THANK YOU for this incredible opportunity to be part of the Dua concert tour in Australia. We appreciate the patience, understanding and the extra 2 tickets Hayley miraculously secured. The team, influencers and our global teams were extremely happy!
The show was AMAZING! Thank you so much for organising tickets for the team, makes such a difference seeing the ads live in action. Really impactful!
Imagine Dragons Coldplay Dua Lipa
Backstreet Boys Beyonce Bruno Mars Britney Spears
Calvin Harris Cher David Guetta Elton John Guns n Roses
J Lo Justin Bieber Little Mix Madonna One Direction
Rag’n’Bone Man Spice Girls Shakira Tina Turner Usher
We believe that the links between brands and artists are more than just financial deals.
The commercials matter, but the real magic is partnership in the truest sense of the word:
where brand and artist share both an audience and core values.
For us, it’s not just best practice, but good business. It’s our expertise in understanding where art and marketing best connect.
It’s matchmaking partnerships that underscore the ethos and attitudes driving success, and tap ever deeper into an audience.
Many artists (and many brands) feel the responsibility of sustainability, and are committed to finding ways to connect with their fans whilst leaving a smaller footprint. We’ll forge partnerships between brands and artists that share an environmental agenda, pushing for change while connecting with their audiences at the peak of their receptivity.
Gone is the time when brands and artists feel pressured to swerve the social issues they care about. Today, both have the opportunity and the platform to take a stand on the things they feel most passionate about. We give artists and brands the chance to use their shared values to communicate the messages they believe in, to audiences that truly believe in them.
The world has never been more aware of the importance of wellbeing. It’s common ground that connects and resonates across all borders and boundaries. So whether it relates to mental or physical health, we can help bring like-minded brands and artists together to create and deliver powerful messages of wellness positivity.
